INFORMANTION Office: No. 406, Management School, No.1 Sunshine Avenue, Jiangxia District, Wuhan, China
Email: kzeng@wtu.edu.cn
EDUCATIONS ：
Huazhong University of Science and Technology, Wuhan, Hubei, China.
Ph.D. Candidate in Management Science and Engineering (2019).
Wuhan University of Technology, Wuhan, Hubei, China.
M.Sc. in System Engineering (2012).
Shandong University of Science and Technology, Qingdao, Shandong, China.
B.Sc. in Mathematics and Applied Mathematics (2010).
INDUSTRIAL EXPERIENCE ：Operation specialist & General Manager assistant, Pantum Co., Ltd. China, 2013-2015.
WORKING EXPERIENCE ： Teaching assistant & Head teacher, International high school, Beijing Institute of Technology, Zhuhai, China, Sep-Nov, 2015.
RESEARCH FIELD ：Operations-Finance Interface, Supply Chain Finance, Crowdfunding, Mass Customization.
LANGUAGE： CHINESE, ENGLISH.
PUBLICATIONS ：
Zeng, K., Xu, X. H., Zhou, P*., Bai, Q. G. (2024). Financing the newsvendor with vendor credit line. Operations Management Research, 2024, 17, 833-849.
Zeng, K. (2024). The role of venture capitalists in reward-based crowdfunding: a game-theoretical analysis. Annals of Operations Research, 336, 1741-1775.
Zeng, K., Shen, Y. H*. (2023). Joint advertising and ordering decisions under the pre-sales crowdfunding. Management System Engineering, (2), 9.
Zeng, K., Xu, X. H., Gong, Y. M*, & Groh, A. (2021). Joint inventory and rationing decisions in reward-based crowdfunding. Journal of the Operational Research Society, 72(6), 1259-1278.
Zeng, K., Gong, Y. M., & Xu, X. H*. (2019). Supply chain choice with financial constraints on the internet: drop shipping vs. traditional channel. Computers & Industrial Engineering, 137, 106093.
Zeng, K*., & Xu, X. H. (2022). Study on the entrepreneur’s optimal operation strategy in reward-based crowdfunding while considering the bank financing. Journal of Industrial Engineering/ Engineering Management, 36(1), 205-216.
Zeng, K*., Xu, X. H, & Yu, Z. G. (2020). Operation mode of agricultural industrialization based on internet finance. Journal of Systems Engineering, 35(4), 544-558.
Ren, X. X., Zeng, K*. (2025). Data-driven analysis on inventory problem for anticipatory shipping. Computers & Industrial Engineering, 203, 111038.
Xu, X. H., Zeng, K*, Deng, H. Z., & Peng, H. X. (2023). Study on the strategy of delay payment and coordination in the two-echelon supply chain with a financial-constrained retailer. Operations Research and Management Science, 32(5), 85-91.
Xu, X. H., Wang, Q., Zeng, K*., & Peng, H. X. (2021). Study on the optimal ordering policy of perishable products with delayed payment. Chinese Journal of Management Science, 29(2), 108-116.
Yang, B. N., Xu, X. X., Cao, J. J.*, Zeng, K., Yu, Z. G. (2024). An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion. Electronic Commerce Research and Applications, 65, 101403.
Li, Z. W., Xu, X. H.*, Bai, Q. G., Guan, X., Zeng, K. (2021). The interplay between blockchain adoption and channel selection in combating counterfeits. Transportation Research Part E, 155, 102451.
ACADEMIC VISITS： Smith School of Business, Queen University, Kingston, Ontario, Canada K7L 3N6 (three months, from June to September, 2018).
CONFERENCES ：
Modeling and analysis of supply chain coordination under the crowdfunding financing, Annual Meeting of the Institute of Operational Research and Management Science (INFORMS), Nashville, TN, USA. Nov. 13, 2016.
The First Supply Chain and Internet Finance Annual Forum (SCIF), Dalian, Liaoning, China. July. 22, 2017.
The Second Supply Chain and Internet Finance Annual Forum (SCIF), Dalian, Liaoning, China. June. 18, 2016.
PROJECT UNDERTAKEN：
Research on financing and operations strategies in product crowdfunding under double-sided moral hazard. Natural Science Foundation of China (NSFC, 2023).
Research on customization and pricing strategies under online product recommendation. Humanities and Social Science Foundation of Hubei Provincial Department of Education (2024).
PROJECT PARTICIPATION ：
Research on the optimization for the inventory management with capital constraints. Natural Science Foundation of China (NSFC, 2015).
Research on theory and method of logistics management and decision based on big data driven online retailers. Natural Science Foundation of China (NSFC, 2017).
Research on knowledge stickiness in distributed innovation networks (NSFC, 2012).
AWARDS ：
Third prize in Shandong contest district in CUMCM (2009)
Outstanding Graduate, Shandong University of Science and Technology (2010)
Outstanding Graduate, Wuhan University of Technology (2013)
ACADEMIC CONTEST ：China Undergraduate Mathematical Contest in Modeling (CUMCM, 2009).
Mathematical Contest in Modeling (MCM, 2010).
ENGLISH CERTIFICATE ：CET-4, CET-6, TOCIE, TOEFL.
COMPUTER CERTIFICATE ： NCRE-2.
ACTIVITY ： Annual Basketball Match in Management School (2015-2018).
